In-House Marketing V/s Digital marketing firm

One of the toughest decisions to make while hunting for how to execute your marketing initiatives is to freeze your thought between building up an in-house marketing team or hiring a Digital marketing firm. This is the problem faced by almost all the companies may it be small, medium or big sized. With this decision, not only in monetary terms but also the whole sales are at stake and hence a clear vision is necessary before making a decision.

Going through this article will guide you towards making the right choice for your organisation. Before coming up with any kind of conclusion it is necessary to define what is your organisation’s ultimate goal? What is the need which has to be fulfilled? If you dig in towards your company and ask the right kind of questions it will always bring you up with solutions.

Take a notepad along with a pen, start jotting down the pros and cons of each and determine whether your marketing should stay in-house or it requires expert assistance. If you are thinking of settling a permanent team it includes content creation and social media to search engine optimization (SEO) and paid media advertising all of these are essential for better results. Hiring one or two persons won’t fulfill your requirement. A different set of staff is designated to perform a particular kind of work that a single person might fail to perform.

Still confused??? Well, Well, Well!! It’s time for you to stop scratching your head and read the essential factors to keep in mind before deciding on In-House marketing or Agency Marketing.

1. Company’s Culture

If your organisation has the best of skilled employees who are dedicated to the company and its mission-vision, knows the company’s culture in and out, etc. is it useful for the fact whether to build an in-house or hire a Digital marketing firm? The answer is no. Are these employees skilled enough to perform the marketing activities for your organization? Will they be able to bear the burden of both the organization and its marketing activities? These questions have to be given a thought before concluding the decision.

2. Competitive Edge with Industry’s best

In this world of social media, every other brand is in the race to prove itself best amongst its competitors. They bring the creative ingredients to the audience’s plate in a manner that they are completely hooked and delighted with its flavour. With such a competitive world outside will your company survive with the in-house agency? A Digital marketing firm customises their thoughts according to your company and gives a competitive reply to your competitors.

3. Up-To-Date with the Trends

A Digital marketing company has all the sources as well as resources to know what is happening in the market and which are trending topics going on the social media. A separate research team is allocated to research what are your competitors doing and the team is always up-to-date with the marketing buzz going around.

4. Specialised Department

To bring out innovation and creativity a brainstorming session is a key to a successful marketing campaign that lacks inside of an in-house agency. All the departments of an agency sit together and discuss the brief and conduct a healthy brainstorming session where many minds together ignite the ideas bringing out the best results.

5. Must-Have Technology

A marketing company has access to all the tools, technology, and platforms required to run a marketing activity. A company might not have a disposable income to invest in a subscription of a tool that it might use once or twice. On the other hand, all these consume a company’s time and prove to be an expensive process in comparison to a Digital marketing firm where this activity is a cakewalk.

An organisation has a thousand other work to look into and complete apart from the marketing and advertising aspect of the company. In our opinion, outsourcing a specialised team will not only lessen the burden but also prove to be fruitful and help increase the visibility and sales of the organisation.

The Digital marketing agency that you will hire is well-equipped with the staff, the expertise which you are hunting for and all the services under one roof. They have the experience of serving thousands of clients like you, aiding them in fulfilling the advertising and marketing requirements. Another reason for hiring a digital marketing firm is that they might have an eye for the opportunities which was previously overlooked by the in-house team.

Outsourcing or having your marketing team can be both correct but it is you who have to determine which proves to be cost-effective for your organization and which can provide your company with better ROI and results.