Online Digital Marketing of Goosebumps Pickles

Mumbai-based Goosebumps Pickles gives you jars of masalas (and pickles) that are packed with love by a team of mothers. Thus, taste and quality are their top priority. To ensure every package is delivered with mommy’s goodness, there’s a big ‘no-no’ to preservatives and machines. For spreading out their unique range of pickles and masalas, online digital marketing was required.

From the staple South Indian flavours like rasam masala to Gujarati pickles like chunda – everything in Goosebumps Pickles is 100% hand-made and vegetarian. They’re pretty innovative too. Of late, they’ve added several new products like their range of Assorted Masala Fruits like masala cranberries, strawberries, cherry tomatoes, amla, kiwi, etc.

Challenges

When the brand approached us for online digital marketing we were very excited to join hands with them as the uniqueness which the brand and its products displayed tempted us to make the best of the content. For the company that was offering the world distinctive products how can we not conquer in handing out our ingenious ideas?

Our enthusiastic team of Cheers Creatives believes that we should always take up the challenge of working for a new segment to the segment for which we have already worked. From the local brands to the premium brands, we have done the online digital marketing activities that produced the best of the results, which was evident by Goosebumps’ overall output.

CHEERful Solution

Starting from promoting the products during the festivals to showcasing and alluring the customers with an array of its flavours by online digital marketing we displayed to the world what Goosebumps had in its pockets. Along with pickles and spiced fruits, they also had a unique variation of ‘Masala Fruit Chocolate”. This spiced fruit chocolate’s look was made very tempting visually and the response brand got from people was worth it.

We showcased their melange of spices and fruits which was so unimaginably new. We also promoted their mix bag of hampers which included assorted pickles and spiced dried fruits via all the social media platforms. A strong Social Media Marketing [SMM] was performed which aided them with their sales. Along with our agency carrying away the online digital marketing, they also had another agency that took care of the promotion on all its digital platforms. The owner was of a clear vision of how he wants to narrate and promote its brand online across people.