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We are still wrapping our heads around the day Glenmark hired us as their presentation design company. We’ve been designing various brands’ presentations but are particularly excited about Glenmark. So, this is not just any pharma branding case study. Glenmark holds a special place in our hearts which is why we have been working with a lot of passion and dedication in transforming their product journeys into timeless stories for years now.
When the pharmaceutical giant approached us with insatiable amounts of raw insights and data, we knew we struck a gold mine of exciting opportunities. They had complex, raw data, and we had the itch to turn it all into compelling brand stories. Every year, we are tasked with the massive responsibility of conveying their product’s journey in the market with simplicity and value to their stakeholders. This is where our presentation design expertise takes centre stage.
Raw Data, Quick Finish Lines, and Brand Consistency
Glenmark is a brand that needs no introduction. This pharmaceutical company develops and markets drugs focused on therapeutic areas such as oncology, diabetes, dermatology, and respiratory issues, among other health-related areas. Additionally, they also market products for skin care and skin-related issues, which is where our presentation design company comes into the picture.
Like every other year, Glenmark has to present its annual performance reports for the products it manufactures and markets. So, they come with a treasure trove of raw data to convey in the best possible way while maintaining a cohesive brand identity across various categories. This is what we observe:
- Our client has an overload of raw information that our graphic design team has to fish through to create impactful visuals.
- Glenmark’s fast-paced environment demands presentations to be completed within a short window. So, we usually have a time crunch of approximately 7 days to craft a presentation of more than 100 slides for each category.
- As we move with Glenmark from one project to another over time, we are given different categories to work on. Each category showcases a unique voice that we seamlessly align with Glenmark’s overall brand image.
In our incredible journey with Glenmark so far, we will show you how our design experts helped Glenmark present their product’s journey towards excellence.
Getting candid with CANDID
To literally everyone’s rescue and relief during the summer season is Glenmark’s popular category, Candid. It has a range of anti-fungal products used for dealing with skin infections that especially arose in heated and humid weather. So, our job was to convey the journey of how the Candid products performed in the market, from antifungal cream to dusting powder, and a fungal-infection-fighting soap.
While maintaining the product’s brand colour of red and white, our presentation design company ensures to keep Glenmark’s overall brand image intact. The client gives us tons of data to transform into visual creatives. For instance, Glenmark wanted to showcase to its stakeholders how the product helped consumers suffering from hygiene issues, sweating, scratching, and so on. The best way to show this was not by adding pain points bullets but by creating an animated character racing with life’s daily struggles.
The character is shown in three phases running from phase 1 while dealing with the summer heat, moving on to phase 2 where he starts developing the symptoms of a fungal infection and phase 3 where he uses the Candid dusting powder product, soap, and anti-fungal cream to treat his summer woes.
Apart from this, we also showcase the product’s annual performance and how Glenmark plans to further market it. We efficiently depict every slide with information that is easily digestible for its target audience.
So many such similar lines of story process are covered in presentations.
Healed from the Sun: LA SHIELD
La Shield is a sunscreen product developed with different formulations and SPF levels for lotions, serums, and gels. As a presentation design company, we have to understand what our client wants to showcase in their deck regarding this category.
The brand aims to showcase the strategy of shield versus show, strengthen the equity, build a wider base in the existing sunscreen category, and launch product extensions in current and new portfolios.
While all of this data is provided to us in plenty, it is up to our branding design agency to convey every milestone and message visually. So, we creatively showcase how La Shield not only provides solutions to deal with the sun but also contributes to an efficient skincare routine.
Nourishing the Scalp with Scalpe
Glenmark provides our presentation design company with raw insights and data about scalp and hair problems alongside their products and the solutions offered. We use this data to portray creatively what Glenmark intended to categorically convey.
In the current year’s design, since the product is all about scalp hair solutions, we decide to showcase a single hair strand from its root to the tip. Along this strand of healthy hair, we visually display the application of the Scalpe solution twirling around the strand. While doing so, we add the touchpoints of discussion including the brand’s yearly performance, the tasks to look forward to, the growth levers, and the following year’s activity calendar. In the same way, every year our team of experts plans and executes different storytelling experiences which adds value to the overall experience of the presentation.
Glenmark wants to showcase Scalpe as the Scalp Care Expert which is how we assist them in visually presenting through our design expertise.
Reversing Acne with D’Acne
Glenmark wants to present the D’Acne product launch strategy to its stakeholders. From serums to topical creams and soap, D’Acne has a holistic solution for facial skincare concerning acne issues.
Our goal as a design agency is to showcase how D’Acne not only provides a solution but also provides a long-term approach to achieving a proper skincare routine. We are creatively showcasing how the product is better than the existing solutions in the market which we are doing through comparative visuals and their efficacy.
Where our paths converge
By implementing stunning visuals through the power of design, our relationship with this pharmaceutical giant grows strong and meaningful every year. We continue to get assigned with existing categories to work along with adding new categories to it. We hope that as a presentation design company, we continue to skilfully craft decks that resonate with their brand’s key stakeholders and other targeted end-users.