Case Study on Restaurant Advertising for Trap Lounge

Trap Lounge, a bar-cum-lounge with an emblazoned décor and a drab entrance, wears a barren look during the day but transforms into a high-energy nightlife hub at night. It is based in the up market areas of Powai, Mumbai. Living in this world of digital marketing, for such a happening place like Trap Lounge it becomes necessary for them to enter the digital world with bang on restaurant advertising.

This bar-cum-lounge is known for its delectable food and amazing drinks. The lounge starts with a soothing dining area where one can spend their family time, whereas the first floor comprises of a lounge along with DJ and the roof top is for all those party animals who craved for some loud music.

Challenge

Talking about the challenges, the fact is not hidden from many that the lounges & bar earn penny during the weekdays but earn boom when it comes to weekends. Our client was sailing on the same boat of how to attract the audience on the weekdays and this was one of their reasons to approach a creative agency i.e. Cheers Creatives.

During the process, our team discovered many challenges but with their sheer dedication towards work, helped them overcome all of those challenges.

CHEERful Solution

This is how we found a cheerful solution to our client’s problem. Daily various night events were planned out and executed as a part of attracting the audience to come and shake their legs on weekdays as well. Night events such as Bollywood Night, Happy Hours, Live screenings of matches, Commercial Bollywood Night, Live Singing, Karaoke Nights, Ladies Night, Gentlemen’s Night, Shuffle Night, etc. was strategically planned and the client was pleased with the enduring results. With the restaurant advertising, they were showered with the unexpected audience and were more than satisfied with our work. The owner of Trap Lounge had showed equal interest in each and every part of the execution.

Another part of our digital marketing gimmick was to attract the corporate audience. Since Powai is the commercial hub, it is filled with lot many corporate offices and hence it has a major chunk of corporate audience. The social media was boosted in full swing by our agency keeping the target audience in mind.

As a part of the client’s digital marketing we covered it all. From the overall branding, to photo shoot like ambience shoot, food photography, social media management and marketing, website designing, designing of their Menus, etc. As a digital marketing agency we equally paid minute attention to the offline advertising in making of their in-house as well as outdoor hoardings, danglers, standees, table tent card marketing, creatively designing their bathroom, etc.

Since we were with Trap Lounge before their opening as a part of restaurant advertising, we grabbed full opportunity to minutely capture all that we could. From shooting the sizzling fire and smoky shots from the kitchen to creating the video testimonials of the first few audiences it was an alluring experience right from the start. Later, we also were a part of their anniversaries where we aided them to change the entire look and feel of the lounge and a proper atmosphere was created.

As a part of restaurant advertising, we have handled multiple clients from the Food & Beverages sector and the amount of learnings, knowledge and experience that we have gained during all these years, cannot be measured. I can proudly announce the world that our team at “Cheers Creatives” is a well-equipped and experienced bunch of a dynamic people.