Case Study on Online Advertising of Chit Chat Chai

Situated in the prime location of Borivali West, Chit Chat Chai in Mumbai is amongst the top picks of the locals to satiate cravings for mouth-watering burgers. This restaurant specializes in serving a range of cheesy burgers made with the goodness of hand-picked toppings. In operation since 2017, the locals have developed a liking for its pocket-friendly and mouth-watering burgers. This eatery’s menu also includes sides like salads, pizzas, and sandwiches, pull-apart bread, etc. Our agency was quite excited to work for Chit Chat Chai’s online advertising

Though this dining venue is a compact setup with limited space for seating its dine-in guests, this restaurant also offers takeaway and speedy doorstep delivery services. The staff is attentive and prompt at service, ensuring customers are served well. It is also a popular hangout for hosting birthday parties for kids.

Challenges

If you say Burj-Khalifa burger, everyone’s mind will immediately get directed towards Chit Chat Chai but at the same time, if you say Cactus pasta or any of its other dishes, people wouldn’t associate with it. This was the issue which the brand faced and so they approached us on how to resolve it.

They wanted the people to know about their other offerings which were equally lip-smacking. Hence, we decided to step in.

CHEERful Solution

For Cheers, it becomes important to acquaint the brand about how crucial it is to create their own identity. Already there was a buzz around the internet about its most talked burger “Burj-Khalifa”, but there wasn’t any mention about the brand.

We started maintaining their social media handles and introducing their new dishes in a very innovative and tempting manner with eye captivating graphics and quirky content. Swiftly their other dishes started getting noticed and people started experimenting with them.

Another thing that they wanted to target was starting a franchise for its brand. Our team commenced promoting across the digital platforms in full swing which resulted in numerous leads and inquires. Overall the brand got the recognition it desired and was satisfied with the output it received by collaborating with us for the online advertising.