Case Study on Brew & Chew Cafe for Restaurant Branding Company

“A recipe has no soul. We, being a restaurant branding company as a cook, brought a soul to the recipe of Brew & Chew Cafe.”
Brew & Chew cafe is an amazing home grown cafe based in Raipur. It’s an all-in-one place to have delicious food, enjoy quality time and relax for families, adults, kids, and toddlers.
When we put our heart into preparation and know the recipe as well, the dish of outcome is worth relishing. There’s a reason we’d like to introduce ourselves as a restaurant branding company and our work with Brew & Chew is yet another evidence.

What Did Cheers Brew?

Cheers responsibly brought the ingredients together for the entire branding of the cafe styled restaurant. To begin with –

1. Brand Costume – Whenever it comes to food, we go by the book of colour psychology and used red colour for costume as it is not only a food colour but is also associated with appetite, excitement, and passion. Smart restaurant branding company, that we are!
2. Product Package Design – Along with curating an attractive design in terms of colour theme, illustration and other graphics, a package design is considered efficient only when it serves the purpose it is made for. Cheers crafted packages such that they spoke aloud, “we care for your comfort” through the convenient to handle designs. Customers of the brand took away beverages and solids carefree.
3. Exterior Branding – We played smart here as a restaurant branding company. We had to! The challenging part here was to maintain a theme and yet not make it monotonous. If you are in Raipur, visit Brew & Chew Cafe, you’ll know what we’re talking about. Our plan worked and it did attract bees in the hive.
4. Marketing Collaterals – Cheers designed a quirky menu card and appealing kiosk collateral for the cafe. Again, we maintained the theme and used elements which locals and tourists would connect. Guess what, volumes of new visitors and repeat customers was yet another feather in the cap for both of us.
5. Ambience Moonboard – Is the role of a restaurant branding company limited to menu card design, product package design and marketing collaterals? Well, if you think so, you are highly mistaken. We worked on every detail of the cafe, chair design, wall design, colour scheme and moonboard lighting. We’d definitely revisit a place if the ambience feels comfy. And that’s the experience we delivered at Chew & Brew. Customers took a sigh of relaxation and so did we.

Results are not just rational, rather they are a well-brewed blend of design, need, positioning, value, quality, and identity. Yours truly, a restaurant branding company.