Case Study on Benbaa for Social Media Management Company

“You cannot buy social media engagement. You have to build engagement.” The ultimate touchstone of a social media management company is not solely engagement. The ultimate touchstone is to be seen, to be followed, to be shared, to create the curiosity to make the audience visit the store. It is a privilege to experiment and witness the essence of its results; to believe in a strategy and to see it work; a journey impossible without trust.

Benbaa

Benbaa is one of the leading designer wear brands based in Ahmedabad. Mainstream into ethnic wear, occasion wear, and bridal wear ensemble, collection by Benbaa is intricately designed which is a harmonious blend of rich Indian heritage and western culture. Its collection brings the best of two worlds just like Cheers Creatives does as a social media management company. Benbaa has participated in few renowned Fashion Weeks in the world which adds to the feather on their cap.

Illustrating the Bigger Picture

It all began with an idea and a vision. Sometimes, you hit the bullseye in the first go and other times, it can be a hit and miss.
The team at Benbaa acknowledging the need for social media presence, approached Cheers Creatives as a result-oriented social media management company. Although Cheers Creatives worked with a multitude of fashion brands and influencers over the years, what we could not overlook as a social media management company were the trends that evolved with time.

Starting with a first draft, we outlined the goals of the brand and identified platforms to garner social media engagement. Along with having the required tools for the bigger picture, it was essential to tone down the strategy for immediate brand goals (say 8-week plan), short term quarterly target, and yearly outcome. The basic idea was to make the best of what all Benbaa stands for and make the best of available resources along with creating something from scratch.

Weaving the Threads Together

Social media engagement is more than getting followers and likes. It’s a process. As a responsible social media management company, we need to choose the threads that blend well and make the outcome not only look good but will feel good through its appearance. After each thread of post, color, graphics, font, style, etc. is worked on, next on the list is to wait for the fabric to work its wonders. Here, the challenge was to build a basic follower base and then to slowly increase reach of Benbaa social media accounts.

The professionals at Cheers Creatives researched social media reports and analytics to gather data on –

1. Time spent on social media – the time of the day when the target audience of Benbaa is online and their preferred mode of shopping
2. Identified peak hours – time of the day which impacts audience behaviour and triggers them to take action
3. Identifying the format of content – static (collection photos, introduction of a new collection) and dynamic (reels and videos – fashion shows, real view of occasion wear, etc.)
4. Factors which lead to social media engagement – Schedule posts as per analytics, keep a tab on changing algorithms, and stay up-to-date with the trends
5. Festive special offers

Glowing Colours of Organic Reach

That’s the ultimate touchstone of a social media management company. Devising a strategic plan to gain social media engagement through scheduled posts and reels, social media pages of Benbaa got a good amount of organic traffic, a percent of which did visit their stores. The primary purpose was achieved here. However, the challenge is to produce better results gradually. We noticed that what worked for a post did not work for another because of a change in algorithms. But, when you are backed by an illustration with a solid framework, nothing can dampen the glow of the bigger picture.

Stitching spots here and there to an already beautiful ensemble is quite a task but with technical expertise and creative experience, sky is where we begin. Cheers designs each post in such a way that highlights their collection, intricate designs, colour combination, and ensemble significantly.