Case Study on Arihant Flexi Pack for Social Media Marketing Firm

Role of Cheers Creatives as a Social Media Marketing Firm

Cheers Creatives structured the online presence of Arihant FlexiPack as a social media marketing firm.

Result

Cheers Creatives assisted Arihant FlexiPack with their brand positioning and helped them reach their target audience which is the B2B sector through linkedin and other digital channels.

About Arihant FlexiPack

Arihant FlexiPack is one of the reputed flexible packaging companies in India. Based in Dadra, the brand is a leading converter of all types of paperboards and manufactures printed packaging wrappers. They have catered to a multitude of needs in the FMCG sector in the field of flexible packaging. Sustained focus is their key to success.

Being into mainstream manufacturing, with digitalization at the core of every business activity, Arihant FlexiPack felt the need to revamp their online presence. They started looking for a social media marketing firm which would not only establish their presence on social media but also appropriately position their brand in the market.

Challenge

Since the focus of Arihant FlexiPack was the B2B sector, the primary challenge was to research brands that catered to the same. Here, as a social media marketing firm, our skills were put to test. The brand was searching for professionals who could help them to ideate, plan, schedule, and post a part of their expertise on social media platforms.

Graphic design was a part of the whole picture of the brand positioning. The challenging task was to identify ways to maintain the corporate look, create brand guidelines for Arihant FlexiPack and make sure to abide by the grid through every activity.

The professionals at Cheers Creatives researched social media reports and analytics to gather data on –

1. Time spent on social media – the time of the day when the target audience of Arihant FlexiPack is online
2. Knowhow of B2B brands
3. Find if professionals contact businesses if a post appears on their feed
4. Make a post reach feed of the target audience
5. Identifying the format of content – static (create awareness about packaging, their types and sharing facts) and dynamic (reels and videos – method of packaging, highlighting quality check units, etc.)
6. Factors which lead to social media engagement – Schedule posts as per analytics, keep a tab on changing algorithms, and stay up-to-date with the trends

Solution

We were looking forward to start this project as this was something out of our comfort zone, a package design agency catering to the B2B sector. It was demanding for us as a social media marketing firm as we had to be diligent enough to tap into the minds of the audience who’d view the post of Arihant FlexiPack.

Designing and marketing have always been the niche of Cheers Creatives, yet every project has different requisites and parameters to measure growth. Our professional team came up with a strategy to design collaterals and devised a plan through digital marketing activities. Target audience research was at the base of our strategy. Our team coordinated promptly for details which we thought could help us understand and position Arihant FlexiPack in a better way.

We decided the colour theme which was inline with brand guidelines and followed a simple font style to ensure all round consistency. Organic reach professionals at Arihant FlexiPack ecosystem were happy with the quality and quantity of leads we as a social media marketing firm brought in and the way we shaped their brand personality.