Case Study of Canefuze by a Beverage branding agency

“Tea powder is to tea as brand identity is to brand building. Water is to tea as a beverage branding agency is to a brand.”

About the Brand

CaneFuze, established in 2022, is located in Thane near the railway station. With a vision to spread awareness about nutritious snack-time drinks, the brand offers a variety of fruit juices, herbal drinks, and slushies.

All the items offered by the brand are made with a healthy twist of sugarcane juice as an alternative to processed sugar. The core team emphasizes that a person of any age group and background, be it a teenager, working professional or a senior citizen, anyone can slurp on the healthy blends.

Natural alternatives to prepare slushies and make fruit and herbal drinks taste sweet is the USP of CaneFuze. The brand is one of the first movers in the market in India.

Challenge

As sweet as sugar and everything nice. We wish!

At our beverage branding agency, we thrive on challenges. The unique core ideology of CaneFuze excited us from the moment their team briefed us. Throughout our years of providing branding, web development, and marketing services, we had never encountered a brand with such a distinctive concept.

Let’s talk about the brand name. CaneFuze and Cheers Creatives collaborated extensively, engaging in rigorous brainstorming sessions to generate ideas for a suitable brand name and tagline. After considering several suggestions, the team finally settled on CaneFuze, a name that cleverly combines “sugarcane” (cane) and “fusion” (fuze). CaneFuze is contemporary, catchy, and easily memorable!

However, the real challenge lied in making intelligent design decisions. An innovative concept like CaneFuze required special attention and thoughtful execution. Designing the logo, in particular, was an intriguing task as it served as a gateway to establishing the association between Cheers Creatives and CaneFuze. We embarked on an exciting journey, decoding and building the unique brand identity of CaneFuze, leveraging the expertise of our beverage branding agency.

Cheers Solution

The road to get to the start line of the brand identity was long yet exciting. When your foundation is solid, no storm can shake the pillar. Cheers Creatives, understanding the core concept of the brand, started ideating elements that would aptly represent CaneFuze.

With a few trial and errors of the logo, we finally nailed it. Phew! What a relief! The entire designing process is quite demanding. We worked on some elements and a few minutes later, we would experiment with them in terms of color and proportion. The overall brand tone elements which include color scheme, font, style, etc. were strategically selected so as to attract the masses.

One of the most noteworthy branding element was the sugarcane mascot. The concept of a mascot revolved around pieces of sugarcane. Ask us and we’ll say an innovative concept requires special attention. We mindfully took efforts to make it quirky so that it could be an element of engagement for customers. It not only does stand out but also adds an element of strategic touch to the brand. It’s a classy move of a beverage branding agency that moves the masses.

Ensuring a positive nod from the CaneFuze team, Cheers immediately started working on other essential brand identity aspects which include the website, Board menu (on-location), takeaway menu and in-store requirements (standees, quirky graphics, quotes, etc.) and other marketing collateral.

Being a beverage branding agency with a vision is a yo-go but being an agency that understands the client’s vision is a precious gem. And Cheers Creatives survived the test of time by appropriately positioning the brand that envisions providing healthy and natural alternatives to processed sugar.