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An overview of how our restaurant digital marketing agency showcased MH04- The Drunkyard vision of branding the whole space and making it look digitally quirky and unique.
One of the largest partying destinations in Thane inclusive of an all-day cafe attached with a bar and state-of-the-art industrial refurbishments.
MH04-The Drunk Yard is a casual dining resto-bar located in Kothari Compound in Thane West, Mumbai. On hiring a restaurant digital marketing agency, the owners were very focused and keen with the objective of making quality content and offering the people with awareness about the best of their services.
The place serves an array of drinks and spirits from its eclectic bar menu along with a variety of mouth-watering finger food items. The exclusive food menu serves a wide range of North Indian, Italian, Continental, and Mexican dishes to choose from. MH04-The Drunk Yard also offers a rustic and spacious ambiance. The additional feature is the Live music performances hosted there which makes the whole nightlife experience worthwhile.
Challenges
As with any other F&B segment, this resto-bar faced a similar issue of less crowd attraction during the weekdays. Be it any brand, it is difficult for them to survive for their bread & butter only on weekends. But as a restaurant digital marketing agency, we drew a plan and strategized in such a way that the brand’s issue would be solved hassle freely.
There was a lot of learning involved for us in terms of our daily interaction with the youth, connecting with the owner’s wavelength which was on the same lines as ours and creating the concepts related to restaurant marketing.
Being one of the largest happening places, the space that the restaurant owned helped us to create multiple strategies which could be lavishly executed.
CHEERful Solution
Thane, not being well known for such a level of lounging experience found this place to be the perfect place for their weekend getaway. We strategized and planned the nights in such a way that not only Thane but also the neighborhood localities showed up in huge numbers to experience the nightlife.
Magnificently conceptualizing the entire place to branding the décor, we put across all our efforts into making this place the best hub for youth and make it the lifeline for party-goers. In this world of western culture, we followed their footsteps and imbibed it in this drunkyard by arranging splendid events on the occasion of Halloween or some pre-Christmas celebrations.
Explicating every event be it comedy nights, Bollywood nights, to making every occasion a memorable one from organizing the vibrant holy party to horrifying Halloween party, our food marketing agency gave all their hearts to make it a delightful yet homely, peaceful yet buzzy for all the party lovers.
Further, as a restaurant digital marketing agency, we also came up with a very unique idea of offering the drinks for 4 rupees every 4th of the month, the reason being 04 is the pin code for Thane. This also created a lot of traction whether it was a weekday or a weekend.
Later, during the various matches, be it football or cricket we came up with an idea of a Lucky draw where the lucky winner’s bill will be on the house if they predicted the winner correctly. While others would get a flat discount of 50% on making the right prediction.
Being with the brand since its inception we as a restaurant digital marketing agency were very clear on the thought of what they wanted. From making the brand look quirky and unique at the same time, we achieved all in one go and stood up to their level of expectation.
As a part of the client’s digital marketing, we covered it all. The excitement level of our team working with the brand was beyond amazing. All the youths under one roof giving each other’s insight, sharing knowledge, and above all our wavelengths perfectly matched with one another. This was an altogether an experience to be cherished throughout.