Case Study of Maheka Mirpuri by a Digital marketing company

Maheka Mirpuri is a well-known celebrity fashion designer and is also known for the multiple roles she plays. Our digital marketing company is associated with her for years. The journey started when we collaborated with a powerful vision to implement their designing expertise over various media platforms.

The common element being the design, Cheers Creatives and Maheka Mirpuri’s team together curated the newness to display fashion uniquely. Our marketing agency stay up to date with the fashion industry and aid their team to turn their vision into reality. We will express our collaboration with Maheka Mirpuri in the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is a success.”

Over the years, Cheers Creatives have been providing a 360-degree marketing solution to the fashion giant to mark its strong presence both offline and online. Our offerings include – social media posts (regular posts and viral marketing activities), concept creation and development, collaboration with photographers, collaterals for – Fundraising Events (Cancer), summer, winter collections exhibitions, Fashion Events, social media campaigns, print media consultation, and more.

The highlights of our association are meeting the seasonal needs of fashion and their events which are carried on during the launches of their season based clothing collections. Coming up with concepts, their execution with cross-functional collaboration, and days of implementation for the final output. When two designers meet, it takes a lot of creative inputs to come to a satisfactory output, this is where our digital marketing company plays a vital role in design consultancy as per brand image, market presence and industry trends. The offerings range from static images to videos, series of posts (campaigns) and more.

A few successful collaborative seasonal marketing activities include – Lemon Wedge Collection, Playful Edge, and The Panoramic Window Cruise Line, wherein minds from both the teams at Cheers and Mirpuri collaborated to make the launch successful and engaging for its online and offline presence.

The fashion industry is much about creating omnipresence, the team at Maheka Mirpuri’s have been doing an appraisable job with McCann, which was incepted to provide financial assistance to the underprivileged towards a cure for cancer. Every year in October, a fundraiser event was organized wherein a lot of celebrities walked the ramp wearing Mirpuri’s collection and raised funds for Tata Memorial Hospital for cancer treatment. We assist the team with creative work, social media posts and campaigns, event invites, and more.

Our digital marketing company, being a vendor to this brand brought us many challenges which made us work hard and also learn for our future projects with Maheka Mirpuri and her team; also for assisting new clients with higher confidence.