Case study for Scuba Sanitaryware by graphic design agency

Knock-knock! Graphic design agency? Yes! We’re glad to have you as our client. Hey, we’re ready with your designs as per your brief. Great. This is amazing work but does not really resonate with our values and product offerings. Revision 1. Revision 2. We understand your requirement but this is the best we could do. Fine. Payment done.

Knock-knock. Graphic design agency? Aha! Our rankings have improved then. You brief, we design.  We want to.. So, you’re a sanitaryware company and you do this. Yes, we are.. Your products are fine. Okay, what do you need us to do? We want to.. Designs – done. Website – done. Catalog – done. So, what else? Everything is fine but the theme doesn’t match our product quality. Uh-huh, your brief wasn’t accurate enough for us to know your expectations. That’s fine. Leave us a positive rating!

“Sometimes you don’t need to hear their excuses or what they have to say for themselves because their actions already spoke the truth.”

(and the cycle continues until..)

Knock-knock (in a low tone). Graphic design agency? Cheers Creatives Agency LLP, how can we assist you? Let us first understand about your brand.

About Scuba

Scuba is a leading sanitaryware brand in India which offers 650+ varieties of western toilets and wash basins. The extensive range of products are contemporary and are designed considering the different preferences, personality, lifestyle, and taste of customers.

Scuba is one of the sanitaryware and bathroom fittings brands in India which offers diversity in terms of design, colour, size, and material. Innovation being at the core, all the products by Scuba are technically sound, elegant, contemporary, and of world class quality.

What were the challenges Cheers Creatives faced as a graphic design agency or a brochure design agency?

Challenges. Can we check the thesaurus please! With all being said in light and spirit, getting acquainted with all the products was quite  tedious. Since it’s a sanitaryware brand, the primary task was to crack the color scheme for all the branding collaterals. Usually black and white are associated with hygiene. The give and take for theme finalization with trials and errors was creatively demanding.

The next to-do was to create the catalog and upload the details of contemporary and classy 650+ products on the website. Phew. While some varieties had few modifications, some models were completely new. Every listing had to be curated with attention to detail right from catalog description, product highlights, and other details to verifying whether the sanitaryware model description and image synchronize.

How did Cheers Creatives offer solutions as a graphic design agency to a brand that caters 650+ sanitaryware products PAN India?

That’s a tricky question. Attention to detail and experience. The team at Cheers has an eye for details. The tiles were muddy. Nonetheless, not only did we clean the path but also made sure they were polished and their foundation was cemented firmly. As a graphic design agency, we believe that grasping brand values and requirements plays a vital role in making a visual come to life. That’s where Cheers hit the bull’s eye.

Since our base was built on clarity and prompt communication, we could handle the additional responsibility of Social Media Management for the brand along with catalog and website designing.

It’s true, actions speak louder than words. With Scuba, Cheers dived deep into core responsibilities as a brochure design agency. Cheers Creatives’ work as a graphic design agency with minimal intervention makes them standout as one of the best branding agencies in Mumbai.