Case Study for Geet Govind by Social media promotion agency

With a Masters in Fine Arts (Bharatnatyam) from the Nalanda Nritya Kala Mahavidyalaya, Mrs Sandhya Damle is one of the leading personalities in the field of Bharatnatyam in India. Encouraged by her immense love for dance and teaching, Sandhya established the Nritya Darpan Academy of Fine Arts in 1998. The main motive of this institute was to spread the divine and ancient art of Bharatnatyam in its purest form. Every year, this dance lover organises various event of which Geet Govind is the most popular. Hence they hired our social media promotion agency to depict the cultural heritage of our nation.

Geet Govind is a poetic composition written by the Indian poet Shri. Jayadeva. As the name suggests, it is a work composed of Lord Krishna, describing his relationship with the Gopis (female cow herders) of Vrindavana, and in particular with one gopi, Radha. For more than 13 years, Sandhya has been training students under her unmatched guidance, in the art of Bharatnatyam.

This event was choreographed by Mrs Sandhya Damle, composed by Pandit Jashraj Ji and sung by the most versatile singers Shankar Mahadevan, Shreya Ghoshal, Anuradha Paudwal and Mahalaxmi Iyer.

Challenges 

Our event promotion agency got the honours to work with Geet Govind- a drama based on Indian mythology. Although our association with theatre was a varied experience, our history of working with several movies, events, etc. made it much simpler for us.

Not everyone enjoys mythology-based dramas. In this pop culture where we have started practising and adopting the western culture, drawing attention towards it was a challenge.

CHEERful Solution

With a never done before theatre show, for social media promotion of Geet Govind, we were all excited to manage & do the digital marketing for this brand. For them, it was the first time that they were presenting themselves on any kind of online platform.

Hence for their social media, we strategically planned the advertisements and created traffic run on the portal where they sold their tickets for the show. The promotion for the ads was also created on social media platforms.

The introduction of all the theatre actors, as well as the countdown of the show, was being timely posted across all the digital mediums.

Even during the ongoing show, a buzz was created by social media promotion agency for the audience to witness the glorious drama that was being performed.

Along with much appreciation for efforts, they trusted us with another project of designing their website. Soon after this event was concluded, another journey began. We made sure that the website for Mrs Sandhya Damle will be as perfect and creative as her dance.