Case Study on Film marketing of Patel Ki Punjabi Shaadi

Patel Ki Punjabi Shaadi is an Indian Hindi romantic comedy film, starring Rishi Kapoor, Paresh Rawal, Vir Das, Payal Ghosh and Prem Chopra. This film is directed by Sanjay Chhel and produced by Bharat Patel of Bholenath Movies.  This movie has a special star cast which showed the reunion of Late Rishi Kapoor and Paresh Rawal on screen together for the first time in 20 years and hence a very strong film marketing was required.

Challenges

With this funny plot and fun-loving star cast and crew, our agency didn’t face any major challenge. The whole social media activity took place without causing much trouble.

CHEERful Solution

The main highlight of this movie was the epic reunion of these veterans. This is exactly what we focused on for the film promotion by highlighting it apart from various other aspects.

As the part of movie’s online promotion, we started with hilarious dialogue promotions. After that, we designed festive related content linking it with the theme of the movie.

Furthermore, a total buzz was created before the release of the trailer and it was widespread across social media platforms. Likewise, before the movie was launched, the countdown began until its release.

When the movie was finally out in theatres, we asked a few of the critics & reviewers to write a review for the film whereas many of them had already written. With these reviews coming by, as a part of film marketing, we posted them to make the audience aware of what the experts have to say about the movie.

All our promotional and social media came to an end after the movie grabbed mediocre fame. Handling the social media platforms for many of the movies, this movie got added as another feather to our caps. Working with this team was equally amazing and hoping for another association with them shortly.