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Bhagalpur Bulls is one of the teams of the Bihar Cricket League (BCL) who successfully completed its very 1st Season in March 2021 based in Bhagalpur, Bihar. Classy as silk and unstoppable as a bull, it defines the sportsman spirit of the Cricket Team of the Silk City of Bihar, Bhagalpur. The team envisions to empower the local talent and help them work on their strengths and weaknesses, making their foundation strong in cricket by building a solid digital sports marketing.
Challenge
Bhagalpur Bulls was a new and unknown team in the sports industry and so its branding was a stimulating challenge. Ideally the brand searches for a sports marketing nearby to where they reside, but looking out for a digital sports marketing agency in Mumbai was a great accomplishment for us.
Bhagalpur Bulls as a brand had certain challenging requirements which we as the agency assured that all the tasks were carried out diligently and delivered as per the brand’s requirement.
They were vivid on their thought as how their logo should be like and we made sure that their vision & our execution aligned flawlessly. Given in time they also appreciated our meticulous work.
When we were initially imparted with the brief, out of many odds time constraint was the challenging part. Burning the midnight oil, we made sure all their requirements were fulfilled.
CHEERful Solution
A logo not only identifies your brand but it also communicates. For Cheers Creatives, it is significant that the logo matches the personality of the brand. The red color in their logo was the representation of them being loud, boisterous and clear.
Their logo, their presentation, their website designing everything was instantaneously made by our young & talented team. Being an experienced digital agency our mastery in creating a strong Social Media Marketing & Management helped gain a lot visibility. From regularly posting on their social media accounts, to scheduling about the matches to updating the lives scores we made sure their 1st season went remarkable. Another marketing aspect which we dug into was the Outdoor hoardings and Print ads which was printed not only on the 1st page of their famous local newspaper, but also on various inside pages.
Additional engrossing element which we articulated for Bhagalpur Bulls was “Arena Advertising” i.e. in-stadium advertising. We also designed their cricket Jersey and kits to make the event look more enticing.
The owner of Bhagalpur Bulls was also equally involved which made it smooth for the digital sports marketing of the brand in the working of the whole project. Although there was a time restraint, our quality content and timely posting gave them a brilliant visibility.
Along with our strategic branding and digital marketing presence, today, every Bhagalpur youngster aspires to make themselves be a part of the team which indeed is a huge achievement on our side.