Case Study on digital movie marketing of Tutak Tutak Tutiya

Tutak Tutak Tutiya is a trilingual horror drama that depicts the love story of a husband and wife. The film belongs to a new genre of horror-comedy stars Prabhu Deva, Sonu Sood, and Tamannah in lead roles.  The Telugu version of this movie is Abhinetri (2016) and the Tamil version is Devi (2016). The producer of this movie wanted its digital movie marketing and buzz across all social media platforms with an engaging hype created amongst people.

Challenges

Our interaction for the online promotion of the movie was minimal, but we made sure that the movie was promoted in such a way that it entices people to ultimately watch the movie. In 2 months entire fizz was to be created without any of the A-listed actors involved in the movie.

CHEERful Solution

Before 2 months of the release, our online movie promotion started to kick off commencing with the poster launch which created enormous hype amongst the audience.

Running high on energy with Prabhudeva’s dance moves and never seen before avatar of Sonu Sood, the teaser was released on the auspicious occasion of Ganesh Chaturthi. A back-to-back display of social media creativity was showcased which helped the film to buzz around on the minds of the audience.

The digital promotional campaign for Sonu’s home production “Tutak Tutak Tutiya”, presented by Vashu Bhagnani, was unveiled online. Our strategy for the digital movie marketing made sure that the campaign was spread across the social media influencers, reviewers, critics, etc.

Further, after the trailer launch and its total buzz took place, we began with the character introduction of the lead characters in full swing. Simultaneously the dialogue promos and song launches were getting promoted.

Various contests and quiz were organized as a part of their promotion activity wherein the winners use to get free tickets for the movie. In this way, a lot of engagement was created and people showed good responses with respect to the quizzes and contests.

Finally, the time arrived when the movie release date was out and our full focus was on promoting it. Various paid activities were implemented to promote it on an elevated level. Numerous tie-ups with BMS and other booking show application was accomplished.

While the movie was out, our digital movie marketing actively raised the promotion after which best of the reviews from various film critics was put up on all the social media platform.

Though it was a small journey, Cheers Creatives offered the services in such a way that it left a printed impression in their minds.