Case Study on Digital advertising of 1 Khandala Valley

Nestling on the Western Ghats, at the foothills of Duke’s Nose peak, 1 Khandala Valley is a private, secure, gated community that sprawls over 37 acres. Spacious, thoughtfully designed terraced villas dot the hillside, each enjoying an uninterrupted view of the valley. This scenic beauty could only be displayed via digital advertising for enhancing its beauty and reach the right audience.

Each villa sits on its plot of land, completely separated from its neighbour, and every home has a private pool and landscaped garden. Every element of the villa is of the highest quality, the villas themselves were designed by renowned architect Ajit Shilpi, focusing on the ethereal, natural bounty that is 1 Khandala Valley. The villa offers 45 multi-level residences & plots, a Luxurious Clubhouse & Spa with 23 2/3 BHK furnished villas with 5-star amenities.

Challenges

Promoting villas on the digital platform is itself a challenge as you need to target the right set of audiences who have a disposable income to spend on the property. The campaigns and strategies of digital advertising for this set of audiences need to be planned accordingly.

CHEERful Solution

While working for this real estate brand, as it belonged to a premium segment, certain attention was required concerning the styling of the brand.

We also promoted many of the designs using digital advertising that we created across all the social media platforms. On Facebook and Instagram, the lead generation was articulated that gave us leads which we segregated as per the client’s requirement.

While the promotion and lead generation brought good business, awareness and conversions to the brand, the clients were impressed with the fruitful solution that we provided. To try something like digital advertising was altogether an unknown territory for the owners of 1 Khandala Valley. But after getting the right kind of experience with our digital agency, they continued to promote their brand using digital marketing.