Case Study- Creative Services for Euro T20 Slam

Cricket is accepted as one of the most beloved sport worldwide. It is out of the very few games which do not have age preference when it comes to fan following, as all the generations hold common interests in this sport. Euro T20 Slam is the first-ever cricket league organised in Europe. It is conceptualized to be the first one to be played in more than one country. This initiative can be tagged as the biggest event in the history of world cricket in the T20 format and it is our honor to provide creative services for them.

Placing this league in the already popular segment of T20 cricket globally was an enormous target to be achieved. As an agency, we took this to ourselves and decided to take this extraordinary event to another level and to aid it to reach the epitome of success.

Ground Zero: 

The main agenda behind pulling off the overall branding and marketing idea is as follows:

• To give the brand its unique and standalone position in the world of cricket
• To spread the word about the grandeur of one of the largest cricketing events in cricketing history
• To captivate the engagement of cricket lovers around the globe
• To cover all the content requirements at the back end/management/corporate level

The Chase:

Every journey has stumbling blocks, following were the challenges we faced:

• Positioning of the league in an unconventional way using various aspects of designing for building a brand identity
• Reaching out to the world with the medium of digital marketing
• Garnering the maximum number of likes on social media with the highest fan engagement
• Grabbing the attention of potential & exquisite business interests around the world

The Quick Fix:

As a part of the solution strategy and creative services, we designed an ingenious digital marketing campaign that comprised of innumerable fan engaging activities on the digital platform and also on-ground with live streaming on social media.

The Performance:

A lot of research, understanding the requirement, the analysis takes place in the process of designing for a brand and aiding it in establishing recognition worldwide through its unique positioning. Creation takes a lot of patience and creative inputs, many layers of rendition is carried out to get a final output.

As a part of our plan to get all of these creative services into action, we started providing them with all their corporate presentations, presentations related to the media connect/new channels, sponsor related, etc.

During, the media launch event, which went LIVE on Facebook, we made sure as a part of our creative services that the highlights of the events are timely posted to reach the crowd who could not attend the event live.

The website for Euro T20 Slam is powered by Cheers Creatives. With minute detailing, we managed to create a one-visit platform for the fans and assured them that they would get everything related to the league on this website itself.

With our creative services, we innovatively pulled off a curtain-raiser for the title logo of the league (also created by us) which grabbed a lot of eyeballs. The logo story continues, as we also created the logos for all the 6 participating teams at the Euro T20 Slam. To develop a perfect logo for each team, we carried out independent extensive research related to the countries, their beliefs, related facts, local practices, culture, trends happening within each country.

Our target was the globe, we got a huge response from across the world; for our creative services that targeted cricket-loving countries like Pakistan, Bangladesh and more. To generate business interests, countries in the European continent were aimed at along with Dubai, Singapore, etc.

With our creative services, we were successful in generating a lot of engagement of the page, likes, shares on the sent communication with a variety of posts, stories which were in the form of static images, videos, other types of inter activities.

All of this was done on a pretty affordable budget. We believe it’s never the budget that is the criterion; the optimum utilization is the game-changer.

Moving ahead, we then designed the Player Registration Form for the players and the Support Staff Form for the supporting staff (coaches, trainers and more) to register them as a participant in the tournament. Our creative services particularly focused on points like the health and wellness, religious requirements of each player along with capturing the general registration information. Our other offerings included developing several documentation which was utilized for internal circulation. The complete supply of creatives for the Player Draft was done by us; we also contributed to the on-ground creatives. We were also into design consultation for the jerseys of all the six participating teams at the Euro T20 Slam.

Our creative agency participated in collective discussions as there were multiple offerings; exchange of information was done with the client to provide the required output at each stage. The whole requirement included a lot of development related to branding (including the title logo), team logos, presentations, other documents, design consultancy, and much more. was finely filtered as per the preferences, differences and trends followed in each country.

The Highlights:

The priority was to make this activity the one that gained the maximum fan engagement, likes, and global reach. As a result of all the hard work, the following is what we managed to achieve:

• Successful designing of the League logo
• Designing the draft logos for all the 6 participating teams
• Offering all the corporate presentations which acted as vital support in the back end operations of the event
• A good amount of followers on Facebook, Instagram, and Twitter

As a team, it gives us immense pleasure to be associated with such an extravagant and global cricketing event. The team at Cheers Creatives believes that this is one of the most prestigious projects we have pulled off with such high enthusiasm. We are thankful for the amazing exposure we received by being a part of the Euro T20 Slam for the inaugural season, we look forward to contributing to the brand and be associated with it in all the forthcoming seasons with a higher level of dedication and confidence than before.

We at Cheers Creatives wishes good luck to everyone who is a part of this extravagant event; we also hope that the league would be a huge success. We look forward to it being viewed and enjoyed all over the globe.

To know more, visit https://et20s.com/