Case Study on Branding Awareness of Popeye’s Secret Recipe

Popeye’s Secret Recipe was situated in up marketing location of Mahavir Nagar, Kandivali. They redefined the meaning of how a salad was perceived. Their sole purpose was to build a market for bubble teas and salads and make the people acquaint with what actually salad was & how it can be made along with different variations with the help of branding awareness.

Challenges

One of the major challenge was to make the brand visible amongst the top branded cafes in that popular area and there were also many factors which acted as a hindrance for our agency to portray its visibility.

CHEERful Solution

Although it was situated in the best of the location, this cafe had faced a lot challenges in terms of visibility. But with excellent outdoor signage branding, usage of vibrant colours and ingenious idea, Popeye’s Secret Recipe managed to attract a whole lot of the public and gained an adequate visibility amongst its competitors. To give a brand mass appeal & yet make it look divergent is an art and our branding agency is the artist. The brand demanded to cater to the mass audience, and hence by using these vibrant colours grabbed a lot of eye balls of not only the youth but also of the adults.

Keeping it vibrant and in tone with the brand identity, these menu cards stood out of many cafes located in the premises giving it a sparkling look. If one looks at every aspect of branding aligned properly, there is surely a sense of trust built in the safety and hygiene of the brand. With uniform branding, a trust was built within every customer with regards to Popeye’s Secret Recipe.

If you can turn a salad’s menu and entice the customers to ultimately order it, your brand building is surely done right. Although this cafe offered salads, the menu was designed and the branding awareness was done in such an appealing way that the customers had to eat it up!! One should crave to order by looking at the menu and our originated layout of counter menu was the depiction of cravings one could have by taking a glance at it.

Working with Popeye and offering the service of branding awareness had a chance of dealing with unique challenges and rise out with the confidence of assisting with more such projects.