Case Study on Bollywood Movie Promotion of October

October is a 2018 Indian Hindi-language coming-of-age drama film directed by Shoojit Sircar and produced under the Rising Sun Films banner. The film stared Varun Dhawan, Banita Sandhu, and Gitanjali Rao. Both Sandhu and Rao debuted as actors in this film. And for such a fabulous movie where the cast includes an experienced super-hit actor with two debutants, the Bollywood movie promotion had to be very well curated.

Challenges

When the movie was released, our agency stepped in for all the online and offline reviews. After we offered all our services, overnight emergency work came across at our desk. The challenge here was to deliver the offline banner on time which they gave us before 10 hours of the actual delivery time.

 CHEERful Solution

The face of the movie was the most versatile actor Varun Dhawan that made people go crazy with his natural acting and blew everyone’s mind. The main selling point for any Bollywood movie promotion is the star cast and when you know that your movie is blessed with an amazing and versatile actor, it provides you with an additional benefit.

For the movie October, our agency promoted it on all the social media platforms, made the review banners and was done and dusted with all the work before the deadline.

Everyone included Varun Dhawan were satisfied with the way posters and banners were executed. One fine night we got a call stating that there was an urgent requirement for an offline poster. At first, it was given to our fellow agency to execute but, they were not happy with the result. Despite the deadline being shorter, our agency graciously accepted the work and our team at Cheers made sure that the delivery was done before time.

The entire unit who looked after this was impressed with us and we received the applaud for the successful and on point delivery of the work. The creatives that we executed were posted by Varun Dhawan himself and our work with the entire production team went smooth and very well. Working for a movie like October gave us the experience and we could proudly claim that we were associated with the big banner with a big star cast of October.