Case Study on Beauty Promotion of Meghaa Jain

Meghaa Jain has been a prominent name in the beauty world since 2001. With education and certifications from the USA and Canada, her learning has evolved over the years. Starting as a hobby, it soon turned into a booming academy that understands the volatilities of the beauty business. To this day, she has trained more than 250 students, which comprise not only newcomers but also beauticians and trained doctors. For such a talented person the beauty promotion for her brand was necessary to make the audience aware of her offerings in the world of beauty.

Apart from the Academy, she also has a beauty salon and her primary expertise lies in permanent makeup like lip color, eyeliner, eyebrows, kajal, and even vitiligo skin. Her motto with the clients for maintaining the health of their skin is- Wash, Clean, and Moisturize. She ensures your skin looks younger and fresher with each session. This has led to her winning the trust and faith of her clients over the years.

Challenges

Every segment has certain guidelines and criteria which needs to be followed, to save your brand from breaking any kind of social media protocols. One such criteria is mandatory to follow if you belong to beauty and fashion industry. Promoting the products or services related to skin or any body part and displaying it as body shaming or close to that is banned.

Hence before performing any kind of beauty promotion for the brand, utmost care was taken and the execution was precisely done taking many factors into consideration. Although it was challenging, we made sure we did not harm the brand and its reputation by breaking the protocols and bring out the best out of what was possible.

CHEERful Solution

Meghaa Jain is a big name in the beauty industry and this lady deserves all the applauds for the work and talent that she possesses. As she belongs to the fashion and beauty industry, the website was exactly made keeping in mind her services, the brand colors and the detailing on every page.

Along with the website, we also made the presentation design for her brand on permanent makeup and BB glow that was well structured and enticing.

Our social media agency handled the entire social media of Meghaa Jain and provided her brand with innovative ideas about how can she narrate the communication of her unique offerings through the digital platform. The beauty promotion of all the services was well planned and strategized well in advance and we were ready to hit the floors of social media.

In this way, Meghaa Jain stood out in all three segments from her website designing to her presentation and social media handling. Working with a magician of the beauty segment was indeed a marvellous experience and it also helped us gain knowledge in terms of various new aspects of beauty.