Case Study of Bangalore Royals by a Sports marketing

Bangalore Royals is a team of Match Indian Poker League [MIPL]. It is a regulated sports Match Poker tournament, officially sanctioned and backed by both the International Federation of Match Poker and the Indian Federation of Poker. Collaborating with the sports marketing gave them a ray to promote on the social media platform.

Mr Gaurav Kapur is a poker enthusiast. His family founded ‘Yes Bank’, India’s fourth-largest private sector bank. Currently, he is involved in the real estate sector where he is building luxury villas through his company called Woodlands Housing Pvt Ltd. He was also the owner of a couple of award-winning Italian restaurants. Now, he is the proud owner of the Bangalore Royals.

Challenges

Handling a sports client has been always electrifying for our sports company. But this excitement is backed by a lot of responsibility and management. Having a successful association with many of the sports clients, Bangalore Royals added another feather to our sports clients list.

With this brand, we did not face many challenges. Poker being not as popular as cricket in India, we knew our marketing needs to be strong. Hence, our sports marketing came up with few marketing gimmicks which helped the brand gain success.

CHEERful Solution

Poker league being one of its kind, we got to experiment with a lot of marketing tricks. We commenced with the player introduction of the Bangalore Royals.

As the tournament’s date arrived closer, we started creating the hype by beginning the countdown. Through our sports management, we also organized various contests and quizzes related to poker games. This created a lot of excitement among people who supported the Bangalore Royals as well as the poker fans.

Generating new fans wasn’t an easy task, but through our agency, a lot of promotional and engaging contests took place which gave immense traction amongst the people. Being associated with Bangalore Royals for 3 consecutive seasons by managing as well marketing their social media, it was indeed a divergent experience for Cheers Creatives.