Case study- Bakery Advertising for Mad Bakers

Mad Bakers is a Raipur, Chattisgarh based bakery product brand. It offers a variety of bakery products – cakes, pies, donuts, bread, and patties. It is one of the bakeries that provide eggless bakery products in Raipur. They have redefined the way bakery products are perceived and performing bakery advertising for them proved to be a joy in the journey for us.

Mad Bakers is a leading chain of bakeries in Raipur. They offer pastries, pies, donuts, and cakes for every season. Cheers Creatives has catered to nearly all the online and offline branding requirements of the brand. A perfect blend of quality and affordability, Mad Bakers has four franchises across Raipur and two franchises in Bhilai. Having nearly six franchises in its kitty, Mad Bakers is planning to further expand its bakery services to Madhya Pradesh.

Challenge

Mad Bakers is not your next-door Food & Beverage Brand. Mad Bakers has carved a niche for itself in the Bakery Industry. The primary challenge that Cheers faced for bakery advertising is that the brand wanted something creative that too without losing its authenticity and maintaining its identity. This is a real challenge for every branding agency.

A logo is the first thing that people notice about a brand and Cheers had to ensure that it could connect well with the audience. Now, another challenge that Cheers had upfront was to maintain the color scheme and create marketing campaigns to create brand awareness about Mad Bakers.

Additionally, for bakery advertising, we had to be mindful of the fact that the bakery products are consumed by people of all age groups. Therefore, all the designs needed to align with different age groups – posed a real challenge for Cheers Creatives. Such marketing activities run throughout the year.

Cheers Solution

Cheers Creatives is associated with Mad Bakers for over six years now that we are providing bakery advertising solutions and the bond is still going strong. This F&B brand was distinct and so had to be its branding and marketing.

From logo designing to website designing, from offline marketing to online marketing, Cheers Creatives designed it all. We have been working actively with Mad Bakers for nearly a decade. Offline marketing activities included – package design, poster design (giveaways, festival hampers, and special deals), and cake pad.

Have you ever heard or seen the transparent package design of a bakery product? Have you ever seen a package design where you could see the packed product? Well, if not, you can see such a package design at Mad Bakers.

Cheers designed a variety of creative and innovative packages for each product. We added a personal touch to the design by introducing a character to it – where the character tries to eat the cake. Sounds interesting? Well, the designing process for us as a creative agency was exhilarating.

Online activities are where the expertise of one of the best digital marketing agency in Mumbai came to the rescue. Bringing over 5 years of experience to the table – Cheers mindfully designed and executed online activities like creating a website for Mad Bakers, running engagement campaigns on social media, social media management services, creating SM promotional throughout the year (New Year offers, Christmas offers, Rakshabandhan offers, etc.).

With our innovative and distinct branding and marketing strategies, the daily volume for customized orders for cakes and other bakery products surged significantly.

Working with Mad Bakers, we can proudly say it always is a dessert-o-clock!