Case Study on Advertising Solutions for Dr. Shraddha’s Dentistry

Dr Shraddha’s Dentistry is a dental care brand based in Goregaon, Mumbai, Maharashtra. The brand aims to be a one-stop solution for the dental care and oral hygiene requirements of people from different walks of life in Mumbai. Root canal treatment, dentures, dental aesthetic fillings, dental crown and bridge, dental implants, specialized dental care for children, oral hygiene, wisdom tooth removal, orthodontic treatment, and teeth whitening sum up the dental services offered by the dental care clinic. And proper and strong advertising solutions were required for gaining some attraction for the brand.

Client’s Requirement

Dentistry needed a total branding and marketing makeover. Dr Shraddha was on the lookout for a competent, 360° creative agency in Mumbai. Even after knocking on the doors of two to three branding agencies for brand materials like Dentistry logo, stationery (visiting card, letterhead, and envelope) and website designing, she was left unsatisfied with those agencies as their results were not up to her expectations.

Then Dr Shraddha contacted Cheers and briefed us on all her requirements. Despite being in the branding and marketing hemisphere for a while, working with a dental care brand was uncharted territory for us. But we decided to take the challenge head-on and immediately started working on the project.

Challenges Along the Way

For healthcare brands especially dental care identities, the brick-and-mortar structure is one of the most impactful branding elements among all the other factors. Before providing the advertising solutions, Cheers was aware of the struggles Dr Shraddha went through.

A healthcare center needs to be lively, filled with bright light, vibrant yet sophisticated accessories, and elegant designs. The major challenge Cheers faced for in-house branding was the choice of colors and design elements that would suit the overall décor of the clinic. One can easily change the online branding material like logo, posters, social media posts, blogs, etc. But, in the case of offline activities, what goes up on the wall stays there for a significant amount of time since the implementation cost adds up.

As an agency that provided advertising solutions, we had to be extremely mindful about the kind of designs we delivered. Not only did the designs had to resonate with the core beliefs and services of Dr Shraddha but also had to be elegantly designed so that her patients feel comfortable and at home.

Cheers Solution

From logo designing to website designing, from offline branding to online branding we did it all for this Dentistry. Understanding her concerns, we brainstormed on ideas and started working on the logo initially. Dr Shraddha was delighted with the very first design and waved the green flag for stationery and web designing.

Glass design, in-store designs (for the reception area, treatment room, and waiting area), and entrance design sum up the offline branding activities we did for the dental care brand.

As a part of the advertising solutions, we designed and developed an elegant website for Dentistry. Right from selecting templates to creating them, from curating content to delivering the completely functional website, Cheers did it all with patience and sophistication.

Working with Dr Shraddha, we can say it was a challenging yet one of its kind experiences for us. Now, Cheers Creatives is associated with Dr Shraddha’s Dentistry for a year.