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Now the brands are focusing on social media strategies that can go viral digitally. Hard selling is vanishing day by day. They are putting their best ideas into the creation of daily content.   Few brands have mastered the art of creating content. Let us go back and look at the examples of our few favourite brands and their content pieces-:   Mumbai Police Uffff this Brand!!! Every time there is a new issue that

There is no rule book or a single way approach for the best social media promotion, but there are surely many ways and means to keep your feed fresh daily. It takes just a few minutes for any idea or a post to become a trend and it also takes few minutes for any idea to be a backlash for your brand. So it is advisable for all those social media managers out there who

From our ancestors to our grandfathers to our fathers we have kept being told not to judge a book by its cover. But if we talk about marketing, consumers do judge equally about how the product is inside as well as outside. The exterior matters as it is one of the first things which one considers while making the purchase. A creative packaging design plays a crucial role in the buying process. It strongly impacts

How many of you actually visit and check the product online before making the purchase? I am quite certain that people wouldn’t take so many efforts for the product research. So what includes in their decision making for the product purchase? Yes, you guessed it right. It is the packaging design. The one that you rip it off and throw away in your bins. But do you realize that how much hard work and creativity

It has always been about clients and their requirements. Have you all ever turned the table around and given thought from the point of view of branding creative agency?   While choosing an agency for themselves a client always looks for its capabilities, its background and the services that they offer. But shouldn’t it be both ways? Likewise, an agency also looks forward to certain expectations from the clients to which a client is expected