How Our Commercial Property Branding Company Rebranded this Corporate Gem

“Our client’s plot is amazing…”

“But?”

“There’s just one problem.”

“What’s that?”

“They don’t have much to show for it.”

“Oh, that is a problem.”

“It’s a disaster!”

A real estate brokerage mandate firm reached out to us with eager hope. They were facing a marketing challenge for Bizpoint, a new corporate estate property in Ghatkopar. “It is an amazing plot.” they said, “But we don’t have much to show from their marketing material designed so far. It’s not really bringing out the value and appeal of that property.” As a commercial property branding agency, we knew we had to do something to shine that diamond in the rough.

Before we agreed to take on this challenge, the brokerage firm asked Bizpoint to give us a tour of their commercial estate. As soon as we entered through their doors, we found that the brokerage firm did not just say it for nothing. Bizpoint was truly an amazing plot to behold. Their interiors exuded a corporate charm like no other. Even we felt like moving our office location there! We had only one thing to say to them, “We’re in!”

Beauty lies in the eyes of the leaseholder

The commercial property branding designs we make for Bizpoint are based on the tour given to us. The estate is two minutes away from the local bus stop, train station, the metro, and even the airport. All planes that flew by were closely visible from the property. Not to mention, this corporate company had an amazing view that any buyer or leaseholder would love to behold.

While we did design logo options, Bizpoint decided to stick to their previously designed logo. It was already established in various other marketing materials. So, we moved on to creating designs for the following marketing collaterals:

• Site branding

To showcase the exteriors and interiors of the property, giving a strong first impression to potential buyers.

• Pole Branding

To draw attention from afar, enhance brand visibility, and provide direction for buyers to locate Bizpoint easily.

• Pamphlet

To convey quick references to the facilities, an overview of the property while distributing at open houses, property fairs, and similar events.

• Newspaper Inserts

To spread awareness about the commercial estate to efficiently target the local corporate buyers.

• Sales Office Branding

To create a professional and inviting atmosphere for potential tenants and buyers, reinforcing brand identity and messaging.

• Detailed Brochure

For interested buyers to explore the property like the detailed floor plans, specifications, and neighbourhood information.

• Mini Brochure

For potential buyers to check out property information in a compact format, capturing leads and generating interest.

3D Effect for an immersive experience

We suggested the client give their buyers a more realistic view of the property in their brand brochure to improve their prospects of landing leads. So, we asked them to create 3D renders for their elevation which are photorealistic images. These images are designed to depict building exteriors from specific angles. As a result, this would give them a more immersive experience while exploring the property from a brochure. It allows them to visualise the property’s massive size, layout, and other relevant features.

Our client is very receptive and open to ideas. This is where they really came through! They developed a realistic 3D elevation of the entire area. Everything from the bird’s eye view of the property to the vicinity, and the amenities were depicted.

Elevate Your Property’s Image with Cheers Creatives

As a leading Commercial Property Branding company, Cheers Creatives understands the power of a strong brand. We specialize in crafting compelling brand identities that resonate with your target audience and drive real results.

Our Expertise in Commercial Real Estate Branding

We work closely with property developers, investors, and real estate agents to create Commercial Real Estate Branding strategies that:

• Enhance Property Value: A strong brand can significantly increase the perceived value of your property.
• Attract High-Quality Tenants: A well-branded property attracts the right buyers.
• Differentiate Your Property: Stand out from the competition with a unique brand identity.
• Maximize ROI: Our branding solutions are designed to deliver a strong return on investment.

Let’s Build a Brand Together

Overall, the brokerage mandate firm and Bizpoint are happy with our work. We are making their designs stand out, which has further boosted our confidence as a corporate property branding partner. So, if you are ready to take your commercial property to the next level, feel free to discuss your Commercial Property Branding needs.