Case Study on Advertising Services for Karima Mehandi

Karima Mehandi is a Mandsaur, Madhya Pradesh based brand that manufactures superfine quality henna at an affordable price. Both the products – Mehandi cone and Mehandi powder are prepared using natural ingredients. The products are free from artificial chemicals which sums up the primary USP of this brand. We made sure that we precisely portrayed Karima Mehandi’s USP through our advertising services.

Karima Mehandi delivers henna cone and henna powder across Madhya Pradesh and the entire country, India through the power of digital media.

Challenges

Karima Mehandi particularly manufactures two henna products only. This was a niche product. The demand for such products is high only during particular seasons and festivals. The months of March, April, May, August, September, and October are considered to be the peak wedding season in India. Apart from these months, festivals like Nag Panchami, Navratri, and Diwali are considered to be occasions to apply Mehandi on hands.

For Cheers Creatives, the real challenge was to create awareness about the brand and the product during the months with minimal or no demand i.e. absence of festive seasons/occasions in a month (to use Mehandi cone) by offering the best advertising services.

Henna powder is a product that can be used by different age groups throughout the year. This is where one of the best creative agency, Cheers Creatives played a vital role.

Since the brand offered niche products, along with budget constraints, there were certain design and branding limitations. Each element of the design has to speak for itself or else people will not be able to connect with your product and brand. Therefore, by understanding all the designing, branding, and marketing requirements of the brand, this one-of-its-kind agency took its magic wand and shaped the brand Karima Mehandi.

Cheers Solution

“Supply always comes on the heels of demand.” – Robert Collier

Package designing is an important element of branding. Nearly 50 per cent of consumers select a product based on its package design. Cheers Creatives is not any next door 360 branding agency, rather it is a truly distinct branding agency that delivers advertising services by understanding a brand’s requirements.

From package designing to web designing, from offline marketing to online marketing, Cheers Creatives designed it all. We have been working intensively with Karima Mehandi for over 2 years. Offline marketing activities included – package design, poster design (contest, giveaways, and special deals), display unit design for retails stores, and product delivery tempo design.

Online activities are where the expertise of one of the best agency came to the rescue. Bringing over 6 years of experience by giving our advertising services to the table – Cheers mindfully designed and executed online activities like creating a website for Karima Mehandi, running engagement and awareness campaigns on social media (free giveaways, posters – contest, special offers, and Amazon Vouchers) throughout 12 months.

The ultimate purpose of any business or brand is sales. Through diligently designed campaigns, Karima Mehandi received many orders online. Karima Mehandi was surprised with the results Cheers Creatives delivered through their marketing activities.

Through Creative Services offered by Cheers where each element of design represented the core philosophy of the brand, Karima Mehandi today, has made a name for itself across India. Right from the selection of colours for the website (http://www.karimamehandi.com/) and package design, every process was thought about intricately. Thus, Karima Mehandi is one of the most preferred Mehandi brands in Madhya Pradesh today.