The Best Social Media Promotion ideas ever

There is no rule book or a single way approach for the best social media promotion, but there are surely many ways and means to keep your feed fresh daily. It takes just a few minutes for any idea or a post to become a trend and it also takes few minutes for any idea to be a backlash for your brand. So it is advisable for all those social media managers out there who are investing their minds, to wisely create the content and think for all the possibilities. The person responsible for creating the content must create from the 3rd person point of view i.e. the audience.

The social media handlers juggle in keeping the profiles up to date with fresh concepts and ideas. Let me tell you, it is not easy as it seems. The industry differs according to the brands and to switch from a luxury tone to a mass tone is a talent in itself. But that is what they are hired for. They need to show consistency on daily basis for all the brands. They ought to come out with new ideas and concepts daily for the audience that is hungry for it.

Here are a few tips and ideas to keep up your social media promotion game strong.

1. Research your Competitors

You know you are stronger in your social media game but it is always advisable to peep into your competitors account to see what’s cooking in their account. Are they impressing their audience using new social media tools? Are they running some new contests? Are they giving the audience better giveaways than us?

Try to understand what strategies they use to keep up with the market and once you figure out what works the best for them implement it in your plan of action in an even better manner.

2. Make use of Highlighting Keywords

You know your audience the best and also know what grabs their attention the most. Start creating posts that include the keywords that are most appealing to them. Words such as ‘Free’, ‘Giveaway’, ‘Discount’, ‘offer’, ‘sale’, etc. are the attention-grabbing words that create the highest engagement. These words help in increasing the sales of the brand and works very well with the audience.

3. Drive traffic to your website

Along with brand building, your ultimate purpose for social media promotion is sales of your products and services. Focus on the elements where you can drive your traffic towards the website. A proper call to action must be mentioned in either your creative copy or your post copy. Try out different forms such as carousel, stories, posts, reels, and conclude to see what works best for your brand. Make sure that most of your social media activity encourages people to follow you. Show them the newness which compels them to follow you.

Thinking of strategies and social media promotional ideas is easy but driving your customer on your website is the toughest part. Here’s a brand named Nykaa that has successfully been able to drive its customers to its website.

The brand simply introduced its new range of lipsticks and created a curiosity to try them out. They attached a call to action on their link which will make it easy for the people to buy them. There are a lot of chances that can help the brand increase their sales by just 1 click.

4. Share user-generated content

Content is the king and even a customer is the king so why not unite both the kings and display them in their chambers? Creating posts where the users generate the content for the brand is the best way to maintain the relationship with the audience. One thing which every social manager should keep in mind is to share those user-generated content in their stories or sometimes the best ones as a post.

Here’s an interesting example of Coco who ran “Share A Coke” in 80 countries across the globe and they selected 150 most popular names amongst them.

This idea worked for the world as people felt special and it rose Coca Cola’s Facebook traffic by 9 times. They made a personalised bottle of the selected names which was a special touch by the brand. This was indeed the best way to engage your audience and generate content through them.

5. Content-based on “Tag a friend” or “Refer and Earn”

The youth, especially the teens are over-enthusiastic people who love the never-ending trend of tagging or sharing each other in a post that relates to them the most. This not only increases your engagement in the form of comments but also draws people towards your page and increases your profile visits.

Here’s an example of the brand that trades in Bitcoin called Wazir X who have used ‘Invite and tag a friend’ or ‘Refer and Earn’ as a part of their social media promotion.

This is a growth marketing tactic that encourages the existing followers to recommend the brand to their friends, relatives, colleagues, etc. This has helped the brand grow by engaging and leveraging their biggest assets i.e their customers.

6. Customer Reviews and Testimonials.

Let the voice of your customers be heard so that your prospective customer does not hesitate to try out your products or services. A review given by your customer or a testimonial can prove to be very useful to gain confidence for those who haven’t yet tried your brand. You can either retweet or create a story or even a post to work out the best. Do not forget to mention their handle or name.

Here’s an example of a food and beverage brand Vive Organic who displays the customer reviews and testimonials on their handle and acquaint people who are the users of their product and I have benefitted them.

This social media promotional technique works for them as they are not a very well established brand and looking at the testimonials and reviews people gain more confidence while making the purchase.

7. Create posts that include some Tips

Who does not like the expert tips and tricks that come straight out of the brand? Everyone loves it if a brand suggests a few of their useful tips that can help in our day-to-day routine. But you must be thinking in what way will that benefit the brand? Well, a brand will gain followers in return for the tips that they give. Most of the audience looks out for such pages to follow that give out knowledge.

Here’s an example of the brand Glamrs who shares vital tips and information for its users on their handle about beauty, styling, health, and everything in between. They create various reels and IGTV videos that show the usage of their product.

Another brand that follows the strategy of creating the content by sharing tips and tricks is Good Vibes which helps you to distinguish between the products and their usage and suggests products according to their skin type.

This benefits the brand to stick to its followers without glue and it also increases the chance of the prospective audience to follow them as well as use their products. This type of strategy is the best way to sell your products and keep up the hype amongst the audience.

8. Include Topical Content

To keep your ball game strong and show the audience you are still relevant, never miss topical content. Always keep up with the ongoing trend and pay attention to what is trending in the market. No matter what your business is all about or which industry it belongs to, you can link it to the topic and create content. By doing this, the audience will relate to your brand and consider you in pace with others. A proper hashtag and enticing content on the trending topic will help your brand fetch high results and make your social media promotion game stronger.

Here’s an example of the brand Amul who creates bang on topical humor content which is pure and simple and that is enjoyed by all. Amul believes that charm lies in the catchy lines and humor is what everybody enjoys.

They posted this content on the occasion of World Yoga Day! Like these, they create much such topical content daily to keep audiences’ hold on the brand. This helps the brand to stay connected with the audience and maintained that emotion throughout these years. Be it eighties or now Amul has still maintained the ads that continue to tease a burst of laughter out of the audience.

For some of the amazing topical content created by the brands please Read- (link)

There is no rocket science for creating the best social media promotion on the digital platform but these are the few guidelines with the help of which you will promote your brands with ease and generate the best of the results and engagement.