Case Study of CyberChef by a Digital advertising Company

CyberChef is a virtual marketplace for Indian Regional Meals – traditional and contemporary. Their menu is focused on Revisiting Indian Flavours which they wanted to introduce through a digital advertising company. They put together meals from across the country in their daily changing menu. In their kitchen, they specialize in meals from the Northern Indian states which are for everyday consumption.

Where they think that it’s not their forte to cook a particular regional meal and they have trusted home chefs who specialize in that regional cuisine, they arrange meals from them. CyberChef also has a vertical for innovative dishes they develop in-house where every week they introduce a range of new flavours which are the best of traditional and contemporary combined.

CyberChef is not your usual Dabbawala, it offers Middle Eastern, continental, Southeast Asian and even regional cuisine from all over India, cooked by home chefs. Various challenges came across while setting up this distinctive business. Let’s see how Cheers Creatives came up with the solution.

Challenges

CyberChef was a start-up with a unique concept. Initially, they did not have a high-end budget but had a sufficient budget that they can allocate to the marketing agency so that they can do justice to the project.

With this amazing new concept, came the responsibility to make the people aware of the brand’s unique proposition. Their motto behind starting up this business was to deliver the meal ‘From our Homes to yours’. Hence, a proper bombarding of the offerings was needed to acquaint people that how this business worked. A lot of efforts were applied by our digital advertising company to communicate this uniqueness.

CHEERful Solution

As a part of their marketing strategy, we designed various communications which were not only quirky but also captivating enough for the people to notice about this brand.

Our digital advertising company also aided them to run many promotional ads which helped them generate virtuous traffic via the website. Since CyberChef was a start-up and at the same time it had distinctive positioning of the brand, it became tedious work on their part to handle the logistics and deliver customers the meal on time.

At one point in time as the brand started expanding, they were in need to take a helping hand from the investors. At this point, we stepped in as a presentation designing agency to help them gain some investors. As a presentation designing agency, we prepared an investor deck that proved to be fruitful on their part to expand their business across cities of India.

Our digital agency takes pride in helping out this astounding start-up company CyberChef. During our journey together, holding our hands they walked through the ladder of success and reach heights. Seeing them outgrow and serving migrants the meal they missed, gave us immense pleasure.