Case Study of Chimichurri by an Online Marketing Agency

The all-day-diner offers pan-Asian cuisine who has opened its doors to the public a few years ago. This Marol-based restaurant is located at the prime area of the business culture at Andheri. Along with a lot of corporate groups visiting the restaurant, one could also find the families buzzing and enjoying the night. Acquainting the people with this food joint required proper online marketing agency.

The music is just the way we like it — neither blaring nor inaudible. Here’s Chimichurri, an amazing addition to Andheri East’s neighbourhood, and what a welcome addition it is!

Challenges

Back then, among the bunch of groups, there were handpicked people who knew what Asian cuisine was or who had developed the taste for it. But now, the scenario is different. Apart from the Asian food lovers, the restaurant also desired to cater to those bunch of people who haven’t heard about the cuisine or who didn’t know about how Asian cuisine tastes.

Also, talking about the taste buds, everyone carries different kinds of tastes and they prefer eating a particular type of food only. The challenge here was to target those audiences who were ready to experiment with their taste buds and how to make them feel tempted to try the food which the restaurant offered.

So, connecting with those audiences was very crucial who had a zilch idea about the cuisine. This restaurant was looking for an online marketing agency that could do justice to the story which they wanted to communicate.

CHEERful Solution

The sister companies of these brands such as Timbuktu, Poptates, Jugheads, Urban Tadka, etc. were already big players in the F&B market, but Chimichurri wanted that kind of marketing agency who are different thinkers or who could take a different approach while planning out for the brand. Like in Tinder you feel joyous by finding your perfect match, this restaurant found their perfect online marketing agency that could introduce this Asian cuisine from a different perspective.

Spending money for marketing their restaurant gave them prolific results. The creative team of our online agency had a few brainstorming sessions on how innovatively they can show the cuisine.

Jaw-dropping images and ideas were designed and created through which the audience would at least think of trying out the cuisine once. Few of those creatives were also promoted across digital platforms which gained huge reach and engagement.

We later collaborated with various food bloggers of Mumbai and organized a Bloggers table with a special menu curated for them. The whole menu was prepared keeping in mind of making the food viral on the digital platform.

Few bloggers from across Mumbai attended this blogger’s table and as the best marketing agency, we strategically created the content. We provided them with the schedule according to which they had to plan out their posts. This made it easy on our part to understand the metrics and mileage better.

Lastly, our online marketing agency was successful in keeping the brand’s belief in us stand true and working with them was truly an amazing opportunity.