Case Study on Rebranding of Diva Holidays

Established in the year 2010, Diva Holidays in Malad East, Mumbai is a top player in the category of arranging personalized tours. This well-known establishment acts as a one-stop destination servicing customers both local and from other parts of Mumbai. On the path towards rebranding, Diva Holidays has never regretted its decision of revamping the brand.

Throughout its journey, this business has established a firm foothold in its industry. The belief that customer satisfaction is as important as their products and services have helped this establishment garner a vast base of customers, which continues to grow by the day.

Challenges

Having its foot in the industry for over a decade, Diva Holidays didn’t find the need to do the do the branding again during its inception but equally felt the need when it saw its competitors using the digital medium to attract the audience.

After hiring Cheers Creatives for rebranding, we undertook the whole responsibility of creating its mark in this competitive world. Like every other industry, the travel industry also had its challenges. There were big players already ruling the market with their amazing digital marketing. Well, let me walk you all through what solution did we provided for revamping Diva Holidays.

CHEERful Solution

The brand’s will to excel and stand out amongst its competitors gave us a big push in working three times more and our team gave painstaking attention to every detail of its branding activity. We deftly strategized on how to do it differently than what is the industry already offering.

Firstly, we redesigned their logo and made it look contemporary which stood out in the market and gave the impact it deserves. Later, our pristine glass branding compelled the visitors who passed by the shop to take a glance and notice the existence of the brand.

Secondly, an alluring website was designed which gave complete information of the existing packages and tours around the world organized by the brand. Since the brand had already built its legacy over the years, it underwent various visitors landing up on their site inquiring for many of their tours.

Furthermore, one of the unique traits which we were proud of was a mascot designed in the form of the owner. Along with the mascot, stall designing was also done by us that was held at Travel & Tourism Fair (TTF), Mumbai which is a very popular fair for the travel industry. The mascot, as well as the stall designing, gave a powerful brand recognition and the visitors doubled up because of its attractive presence.

Talking about the stall designing, with it, an enthralling display of various cities & countries was held and the visitors were thrilled watching those swift panoramic views and the brand received lot inquiries with its regard.

If one is having an alliance with Cheers, the rebranding won’t be something which is mundane. And if it is our agency in Mumbai, you will surely get peculiar branding services. And so designing only the mascot wasn’t enough. We also specially designed T-shirts which included the logo and colors linked with the brand.

Our branding even created wonderful travel bag along with its tags which the travelers going through Diva Holidays can attach to their luggage. The travel bag was designed in such a way where it carried the brand’s color and the logo which made the travelers feel “Yes we belong to Diva Holidays.” This isn’t the end. We also designed stationaries such as letterhead, business cards, standees, I-cards (for a better feeling of association with the brand), flyers, etc.

Another gimmick that was deliberately conducted was the vouchers that were given to the customers at the end of their trip. The vouchers that we designed could be redeemed on the next trip they visit hereby giving them a high recall factor and a chance for the brand to provide their services again. This gimmick will not only retain their customers but also give them a feeling of connection with the brand.

The brand successfully made its way in the competitive environment with our team’s sheer hard work right from brainstorming the idea to branding to flawlessly executing the strategies. All this becomes possible only when we step in. The ultimate goal of Diva Holidays of sustaining themselves successfully stand out in the overly crowded market was achieved and this victorious happiness and the feeling of satisfaction on their face gave our rebranding agency the rejoice which we always crave for.