A lot of creative processes are involved right from the conception of a movie plot to its final showcasing on the big screen. We have dabbled in the digital marketing aspects of comedy, romantic, neo noir, thriller and other film genres. To work on such wide genres of movies has been a distinctive accomplishment for Cheers Creatives. Every journey has been a unique story for us just like the movies had a story of their own to tell the world. We can, with much pride, say that we have associated and have been able to contribute to the promotion activities of Dear Maya – a strong women-centric film with Manisha Koirala in the lead, the much acclaimed Varun Dhawan starrer October, Patel Ki Punjabi Shaadi – a romantic comedy featuring Rishi Kapoor and Paresh Rawal, Behen Hogi Teri – starring Rajkummar Rao and Shruti Haasan as the main lead, Tutak Tutak Tutiya – a horror comedy with Tamannaah, Prabhu Deva and Sonu Sood in the lead, and several other movies.
The digital marketing plans offered by Cheers Creatives has involved working on poster launch, teaser and trailer launch, character introduction, trailer reaction, dialogue promotion, song launch, engagement activities, celebrity reviews, common public reviews, and several other aspects of social media promotions for each of the movies. We have also assisted with creation of movie-related snippets, cross promotion of actors’ tweets and posts, popularizing hashtags, and more.
The journey with each of the films has tested our capabilities and opened a wide scope in terms of conceptualizing, campaign creation, audience connect, and more. We have tried to bridge the gaps between films and audience with interactive content before, during and after the release of a film. Working on the films has provided a sense of fulfilment along with all the fun that came with each of the project. The movies have taught us a lot more, allowed us to be our creative best and provided equal opportunities at having great fun while doing quality work.